South Florida Blog for Fashion & Lifestyle | Frugal Flirty N Fab!: Men's William Rast Jeans

4.10.10

Men's William Rast Jeans



William Rast, the 'New America' denim culture brand, was founded by music icon Justin Timberlake and business partner Trace Ayala in 2005. Their mission: Put America's denim heritage and biker culture into a contemporary context. The result is jeans of the finest imported denim, and a complete men's and women's lifestyle collection with a playful, yet sophisticated attitude. Artist-inspired prints and graphics and utilitarian symbols and badges add to William Rast's strong visual identity.

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