After leaving a marketing job in Manhattan and moving to Hong Kong, Amy Smilovic began designing a line of smart, pretty dresses. She continues to travel all over the world and finds inspiration for her clothing in exotic locations. The Tibi buzzword is "casual chic," and Smilovic makes sure that each of her designs is something that would fit right in with her artsy, Soho lifestyle. Her collections reflect her best assets: naiveté and "an absolute love of pretty things." 
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